The Power of Propaganda: Uncovering the Origins of 'Keep Calm and Carry On'

In March 1939, a secret report by the Royal Institute of International Affairs revealed that effective propaganda required drilling messages into the public's minds well ahead of hostilities. The British Ministry of Information took heed, launching 'Home Publicity' campaigns to steel the nation against the coming war. Initially, they believed these efforts would only be necessary once bombings began, focusing on censorship and official news broadcasts. However, advancements in aviation technology threatened unprecedented destruction.

The Great War had seen limited damage from German Zeppelin and Gotha bomber attacks. As war loomed over Europe, the British government faced the terrifying prospect of German bombs raining down on civilian centers. In this context, how did 'Keep Calm and Carry On' go from obscure wartime propaganda to global cultural icon?

Despite its ubiquity, the poster remained virtually unknown until recently. The phrase has become an emblem of Second World War-era British stoicism, rivaling the iconic 'Rosie the Riveter' poster's representation of American resolve. Today, parodies and remixes abound, with slogans like 'Keep Calm and Party On' or 'Calm You Must Keep and Carry on You Must.' From gift shops to online merchandise stores, the image is omnipresent – on posters, postcards, coffee mugs, water bottles, t-shirts, phone cases, and more.

The red background, white crown, and bold letters have become synonymous with British resilience. Yet, it's essential to remember that this phrase was never widely seen by the wartime public and remained a relatively unknown relic until recently. As we continue to use and reinterpret this powerful slogan, let us not forget its origins as a strategic tool of propaganda during one of history's darkest moments.

Who said keep calm and carry on